In this digital age of social media and 24/7 rolling news, the need for a company to manage and maintain a positive image has never been more important. Today’s increasingly competitive commercial landscape can make correctly managing a reputation vital to commercial success. However, getting it right can be a tough challenge. Managing the reputation of a brand is difficult enough, but what happens when a company decides to associate their brand with another? 


Companies of all kinds invest large sums of money in brand associations, sponsorship deals, entertainment partnerships and community-based partnerships. Yet how often do companies consider the potential for brand bed-fellows to inflict damage on their own enterprises? Any sponsorship deal obliges a company to relinquish a degree of control over its reputation. Sponsorship in itself is a risk – any relationship can break down – so a deal must be a calculated risk. 


Warren Buffett famously said that a reputation takes years to build but can be ruined in five minutes. In 2011 five seconds might well be more accurate. Risks take many guises. Examining how an organisation deals with its corporate relationships could be a preventative exercise that helps maximise the many benefits to both parties, and also saves time and – potentially – a great deal of money.


When I went to school, my mother packed a peanut butter and jelly sandwich on white bread for me. On some days, she’d switch to a couple of slices of bologna with mayonnaise—also on white bread. Cookies or an occasional apple finished off the meal. Packing food for lunch was pretty simple. We’d rush to long rows of tables when the bell rang, then stuff food into our mouths as fast as possible so that we’d have more time to play outside at recess.

Life has become more complicated for parents and kids. There are all sorts of dangers lurking out there, some real, others exaggerated, and some imagined. Food allergies appear to be the newest terror ready to pounce on unsuspecting children and their parents.

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Yes, you too can see through the defenses people hide behind. To guide you, just consult the handy primer below. Put together by psychiatrist Emanuel H. Rosen, it distills years of Freudian analytical training into a few simple principles that make sense of our psyches.

I have always thought it horribly unfortunate that there is such a tremendous gap between psychiatry and popular culture. Psychiatrists are regularly vilified in entertainment, media, and common thought, and our patients are regularly stigmatized. Indeed, I've yet to see a single movie that accurately portrays what we do. From Silence of the Lambs to The Prince of Tides, we shrinks have a reputation as crazy unbalanced people who can read people's minds. Even the hit comedyThe Santa Clause made us out to be bimbos.

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Gradual hearing loss is a common symptom of aging, but in some people it may also be an early sign of Alzheimer's disease or other types of dementia, a new study suggests.

The risk of dementia appears to rise as hearing declines. Older people with mild hearing impairment — those who have difficulty following a conversation in a crowded restaurant, say — were nearly twice as likely as those with normal hearing to develop dementia, the study found. Severe hearing loss nearly quintupled the risk of dementia.

Health.com: 25 signs and symptoms of Alzheimer's Disease

When Ginny Thomas, wife of Supreme Court Justice Clarence Thomas, stepped onto the political stage during the Obamacare debate, it was previously unheard of to see the spouse of a court member make a political statement. Ginny Thomas' ties to anti-health care reform groups, including her own Tea Party-aligned Liberty Central, may now be causing her husband some problems.

Seventy-four House Democrats have called for Justice Clarence Thomas to recuse himself should the health care reform law make its way into the Supreme Court, reportsThe Huffington Post. In a letter, they assert that Ginny Thomas' ties to, and financial gain from, anti-Obamacare groups raises questions of her husband's ability to rule impartially.